Studio Target (CEO, Julia DY Kim) is rapidly emerging as a next-generation Korean content studio by organically combining theatrical films, short-form dramas, and IP-driven storytelling. Based on its proven capability in producing commercially successful and widely appealing feature films, the company is drawing industry attention by actively pursuing a global, format-agnostic strategy that is not limited to a single content format.
The recently released film The Choir of God achieved a reverse-box-office success driven by word-of-mouth, reaching No.1 at the domestic(Korean) box office and surpassing 1.1 million cumulative viewers. The film continues to be screened in theaters, maintaining steady long-term box-office performance.
Choir of God Main Poster
Building on this success, Studio Target is actively preparing its next projects. The new installment of the Horror Stories series, Horror Stories 4, is currently in filming and production with a target release in 2026. Another film, Vanished, is also under production as an IP with global expansion potential in mind. Both projects are designed from the planning stage with consideration for series development and multi-format expansion opportunities. Previously released Hitman 2 also debuted at No.1 at the box office upon release, surpassing 2.54 million cumulative viewers and being recognized as a representative case demonstrating both commercial success and franchise expansion potential.
Hitman2, Woongnami Main Poster
IP-Centered, Format-Expansion Strategy
Studio Target’s biggest differentiating factor is its “IP-centered development philosophy.” Rather than producing projects tied to a specific format, the studio designs its content structure from the planning stage so that a single universe and narrative can evolve into multiple formats, including feature films, series, and short-form content.
CEO, Julia DY Kim stated:
“Today, content is no longer confined to a single screen or format. From the very beginning, we imagine stories as scalable IP. Stories that can transcend platforms, cultures, and borders—that is the identity of Studio Target.”
Studio Target has internalized the entire process—from planning and development to production—based on Story LAB and the producer system. Through an OSMU (One Source Multi Use) strategy, the studio maximizes the long-term value of its IP.
Based on these capabilities, Studio Target has received several honors, including the Korea Customer Satisfaction & Innovation Management Brand Award, the Proud Innovative Korean & Power Brand Award, and the Korea Global Power Brand Award. The company has also been recognized for its competitiveness across the domestic content industry, receiving a commendation from the National Assembly’s Culture, Sports and Tourism Committee, being selected as one of 1,000 highly innovative companies, and winning the Film Production Company Award at the KCA Culture & Entertainment Awards. In addition, Studio Target has registered AI-based content technology patents, further accelerating its capabilities as a technology-driven content company.
Studio Target has also demonstrated remarkable achievements in the short-form content sector. The company does not view short-form content as a simple experiment or side business. Instead, it strategically operates short-form dramas as one of its core business pillars, presenting premium short-form content featuring stylish visuals, fast-paced storytelling, and global sensibilities.
My Characters in Love with Me and I Slapped Queen have completed production and are set for a global release aimed at expanding their reach to international audiences. In particular, The Heir’s Love Game is set to be released as a ReelShort original production, while My Husband Killed Me has entered the ranking charts on the ReelShort platform, generating significant buzz.
Through these efforts, Studio Target continues to secure multiple short-form IPs capable of global distribution, while strategically expanding its presence toward mobile-native audiences and overseas platforms.
Micro Drama My Characters are in Love with Me, I Slapped Queen, and The Heir’s Love Game Main Poster
Expansion of Global Partnerships and Co-Productions
Studio Target is strengthening the foundation for global expansion through strategic alliances and MOUs with domestic and international production companies, platforms, and investment firms. Moving beyond simple distribution rights deals, the company aims to build structural partnerships that involve joint participation from the planning stage, while promoting co-development of IP, global distribution and localization, and the establishment of IP-based cross-border business models.
CEO, Julia DY Kim added:
“We do not view content as a single project. Stories must become IP, and IP must be able to expand globally. Studio Target started in Korea, but it is a studio designed with global expansion in mind from the very beginning.”
Studio Target is further strengthening its position within the global content ecosystem, particularly by expanding co-investment, co-production, and strategic partnerships. Through collaboration with domestic and international production companies, platforms, and investment firms, the studio is building a co-production model that not only reduces risks but also enhances production scale and quality. By planning projects with global markets in mind from the IP development stage, the company is increasing its potential for international expansion.
Currently, Studio Target is discussing co-investment and co-production opportunities with multiple global partners, focusing on various types of video content, including films, short-form content, long-form series, and documentaries. Some projects have already formalized collaboration structures through MOUs. These partnerships extend to joint IP development, global distribution and localization, and the expansion into sequel series and spin-off content, forming the foundation for maximizing the long-term value of Studio Target’s IP while establishing a stable revenue structure.
Moving forward, Studio Target plans to continue its growth into a comprehensive global content production company by leveraging its IP-centered production strategy and global partnerships, covering the entire process from content planning to distribution across a wide range of video content.
About Studio Target
Studio Target, a Seoul-based content studio, specializes in the planning and production of IP-driven films, television dramas, and short-form content.
With a diverse slate spanning theatrical releases and digital series, the company develops scalable storytelling designed to engage global audiences. By focusing on strong intellectual property and cross-platform adaptability, Studio Target continues to build a dynamic portfolio aimed at the international market.
Studio Target — You imagine, we deliver.
