With dealers increasingly becoming targets for TCPA lawsuits — and customer experience expectations at an all-time high — vendors are rallying around Foureyes Consent Management to help them stay aligned while giving dealers full control over consent.

LAKE OSWEGO, Ore., Jan. 27, 2026 /PRNewswire-PRWeb/ -- Foureyes today announced that more than 100 automotive retail vendors are now participating in Foureyes Consent Management, marking a major step toward standardizing how customer communication opt-out requests are managed across the industry.

With dealers increasingly becoming targets for TCPA lawsuits — and customer experience expectations at an all-time high — vendors are rallying around a shared solution that lets them stay aligned while giving dealers full control over consent.

"The first thing most vendors say when we get on the phone is, 'We see the problem — this solution makes a ton of sense,'" said David Steinberg, CEO and founder of Foureyes. "Vendor teams want to do the right thing for their dealer partners, but engineering time is precious, and resources are always thin. Seeing so many prioritize participation has been overwhelmingly positive."

Consent Management acts as a coordination layer across a dealer's communication stack. Participating vendors can:

• Check consent status before sending messages
• Record updates when customers request to stop communications
• Access a shared record that reflects the most recent, dealer-authorized preferences

"This isn't about adding another tool to the pile," Steinberg added. "It's about giving the automotive retail ecosystem a common layer vendors can standardize to — so dealers get consistency and vendors can move faster with confidence."

Consent Management is part of Foureyes Connect — the CDP+ built to unify dealership data and use it wherever and however dealers want. Key capabilities of Consent Management include:

• Cross-vendor consent visibility with full audit trails
• Real-time API access for vendors to check or submit consent statuses
• Dealer-configurable CRM write-back rules by vendor, channel, or communication type
• Free participation for vendors

"Consent Management helps ensure opt-out signals aren't trapped in vendor silos," said Steinberg. "One update flows through the system — helping everyone stay aligned and minimizing downstream risk."

See it for yourself with a private demo or visit Foureyes at the 2026 NADA Show, booth #2471W.

About Foureyes

Foureyes is a different kind of data platform for automotive. We help dealers and their partners operate from a single source of truth — making it easy to connect systems, activate data, and deliver better experiences across the customer journey. From lead capture to long-term follow-up, our CDP+ platform turns disconnected data into coordinated action.

Media Contact

Matt Inda, Foureyes, 1 9713523494, matt.inda@foureyes.io, www.foureyes.io 

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SOURCE Foureyes